In my role, I work closely with the Digital Marketing Manager to produce a varied collection of social assets for the Iomart Group’s three LinkedIn channels- Iomart, Atech, and Oriium. With the brands now operating under one unified group identity, it was important to create assets that felt aligned while still giving each company its own sense of individuality. To do this, I introduced a structure where each brand uses its own primary accent colour from their shared palette. This keeps the brands distinguishable at a glance while maintaining overall cohesion.

Most of the assets I create are produced from scratch, sticking to tight deadlines. To help manage fast turnarounds, I developed a suite of reusable Canva templates for recurring content such as job posts, webinars, and announcements. These templates allow the wider team to create content quickly while staying in line with our brand guidelines.

When required, I take responsibility for posting and managing content across all three channels.