2025
Iomart Group
I led the creative direction and delivery of all visual assets for Iomart’s 2025 Sales Kick Off at Silverstone, shaping a unified event identity for the newly expanded Iomart Group.
Client / Iomart Group
For the 2025 Sales Kick Off (SKO) at Silverstone, I was responsible for creating a full suite of event assets that captured both the scale of the venue and the ambitions of the Iomart Group. As this was the first major SKO following the acquisition of Atech, it was important that the visuals reflected a more unified group identity.
Working closely with the Events Manager, I developed assets that connected the Iomart Group’s branding with subtle nods to Silverstone. The aim was to produce a cohesive visual experience that supported the event content, elevated the venue’s significance, and reinforced the newly expanded group structure throughout the day.
SKO Slide Deck
I collaborated with five internal speakers to design their full presentation content and bring everything into a single, streamlined master deck. To support consistency, I created a custom slide template incorporating the Iomart Group branding with visual nods to Silverstone.
Additionally, I coordinated with six external speakers, adapting their sections to include their respective company branding. The final product was a polished, easy‑to-use, and fully aligned presentation experience for all presenters.
Printed Assets
As well as designing all on‑screen visuals for the event itself, I also developed a wide range of supporting printed assets that helped establish the overall atmosphere and celebrate Atech’s integration into the Iomart Group. This included large‑format vinyl graphics for walls, bars, and stairways, along with printed materials such as the event agenda and welcome letter. I also created branded ‘swag’ for colleagues and guests; including lanyards, tote bags, and travel mugs. These were designed to extend the event experience beyond the day itself.
Digital Loop
I had a lot of fun creating this loop for the event. Displayed on all venue screens during breaks, it highlighted key messages from the Head of Sales and reinforced the themes of the day. The loop helped maintain energy and cohesion between sessions. It received particularly strong feedback from the executive team and stood out as one of the most well‑received elements of the event.
